we increased learner engagement in a world of distraction

Libelle is the leading women’s print magazine in The Netherlands and have a huge online following on their website and social media. They were looking for new ways of engaging with their online readers. Facebook released a new feature called Facebook Live, which allows you to Livestream video to the fans of the Facebook page. Together with the Academy we built at Sanoma, Libelle was able to set-up a Livestream which suited their high-quality criteria and streamed to the fans on social media. Within only a few days they designed a commercial proposition and found parties to join them in their new format. We documented the process, battle-tested the technology and shared the learnings within the business. Based on the learnings we designed a crash course which helped brands set-up their own Facebook Live strategy.

“Libelle was able to set-up a Livestream which suited their high-quality criteria and streamed to the fans on social media.” 

Word spread like wild fire and soon the appropriate target group at Sanoma knew how Libelle set-up their new format. Resulting in livestreams from more than six other brands.

Sometimes learning doesn’t have to feel like ‘learning’. Sometimes helping the business with solving problems and deconstructing the insights which inspire action in other employees will help them get ready to start doing something new.